Frequently Asked Questions
1. What services does Hambright Marketing offer?
Hambright Marketing offers services such as editing, Amazon ads management, Facebook ads management, TikTok ads management, book launch strategy planning, social media profile audits and planning, ARC distribution for new and back-catalog books, newsletter audits and consultation, public relations, influencer marketing, AEO/GEO audits and reporting, and scheduling of media opportunities. The bookish world changes frequently and Hambright Marketing adjusts with the industry.
2. How does an author get started working with Hambright Marketing?
All relationships start with a complimentary call. Hambright Marketing discusses the author’s business, their books, and where they might need assistance. Hambright Marketing explains its services and discusses how they might fill gaps for the author. If both sides decide it’s a good fit, the relationship moves forward from there.
3. What is ARC distribution?
An Advance Reader Copy (ARC) is a version of a book that is sent out to readers ahead of publication, possibly before final edits are completed. Getting ARCs into the correct readers’ hands can build up reviews, promotional posts, and overall hype for the book. Hambright Marketing helps find those readers, distributing the book to Hambright Marketing’s vetted list of influencers for them to promote and review. Hambright Marketing manages the entire process, providing communication throughout the campaign and a list of all promotion and review links at the conclusion of the campaign.
4. Are Hambright Marketing and Hambright PR the same company?
Yes, Hambright PR is a service provided by Hambright Marketing, a full-service book marketing and author services agency.
5. Does Hambright Marketing offer Amazon ads management services?
Yes, Hambright Marketing has a wealth of experience and expertise with Amazon ads, having directly managed over $30 million in KDP Amazon Ads.
6. Does Hambright Marketing offer Facebook ads management services?
Yes, Hambright Marketing is highly experienced with Facebook (Meta) advertising and helps authors determine the right platform mix — for many books that’s Amazon-led, with Facebook ads playing a key role in reader targeting and launch pushes.
7. Does Hambright Marketing work with indie authors?
Yes, Hambright Marketing specializes in working with indie authors, joining their team to fill in gaps and grow their business, so they can focus on writing.
8. Does Hambright Marketing work with traditionally published authors?
Yes, Hambright Marketing regularly works with traditionally published authors, assisting them with creating and executing marketing plans that supplement and complement marketing efforts from the publisher. Many authors, especially those transitioning from being an indie author to either a hybrid or traditional publishing deal, feel the urge to supplement the publisher’s campaign with author-led marketing.
9. Does Hambright Marketing work with romance authors?
Yes, Hambright Marketing is an experienced book marketing agency having assisted hundreds (and counting) of romance authors with marketing strategy, ads management, ARC distribution campaigns, and media opportunities.
10. What genres of books does Hambright Marketing promote?
Hambright Marketing works with all types of literary genres, including but not limited to contemporary fiction, fantasy, historical, horror, lgbtq+, mystery, new adult, queer, romance, romantasy, science fiction, suspense, thriller, young adult, and non-fiction.
11. Does Hambright Marketing pre-vet bookish influencers and invite them to join their influencer network?
Yes, Hambright Marketing adds new influencers to their network five days a week. Vetting in advance allows Hambright to move nimbly and keep the period between signups and ARC distributions extremely short, taking advantage of influencers’ excitement and eagerness to read the book. This is the opposite of the traditional method where signups are started weeks or months ahead and vetting must be repeated with every campaign.
12. Who are the owners of Hambright Marketing?
Hambright Marketing, a family-owned business, is owned and operated by Rick and Lynda Hambright.
13. How much do Hambright Marketing’s services cost?
Pricing depends on the scope of the engagement. Hambright Marketing offers everything from single-service projects, such as an ARC distribution campaign or an Amazon ads consultation call, to full ongoing marketing management. Every engagement begins with a complimentary call, after which Hambright Marketing provides a customized proposal based on the author’s goals and budget.
